Global Centre For Pluralism
100 Million+ Impressions
Opportunity:
The Global Centre for Pluralism was initially looking for an agency with a strong media network to support its 2023 bi-annual Pluralism Award Week initiatives in Ottawa. The Centre’s mandate for this campaign was to strengthen its media relations, increase the visibility of the work they do, globally, attract new supporters and grow its online following.
​
Outcome:
In support of its initial campaign, Kapha acted as the major touchpoint for all in-market media consultants across the globe to streamline communication efforts and initiatives across all parties. The overall campaign saw pick up in Canada, the United States, Palestine, Norway, Kenya, Cameroon, South Africa
India, Lebanon, Brazil and Europe.
As a result, Kapha became the Agency of Record for the Global Centre for Pluralism drafting and distributing media materials to its network and contacts, securing new placements for the Global Centre for Pluralism and its initiatives including The Social, CP24 Breakfast, CBC Ottawa Morning, CTV Calgary, CTV National News, What She Said, and The Hill Times.
Invisible Boy A Memoir of Self-Discovery
10 Million+ Impressions
Opportunity:
To support the release of its newest title Invisible Boy, A Memoir of Self-Discovery, Harper Collins enlisted Kapha to generate awareness and strong buzz for author and journalist Harrison Mooney and the memoir's September launch. Kapha took the opportunity to profile the author and open dialogue on this sensitive topic by exploring and capitalizing on relevant, timely story angles, while also exploring interview opportunities to further promote Invisible Boy.
​
Outcome:
As a result of Kapha's efforts, Harrison Mooney was featured on top-rated morning shows including CP24 Breakfast, CTV Your Morning, Global Morning, CHCH Morning Live, as well as in The Vancouver Sun and CityNews Bookshelf. Invisible Boy was also featured in a variety of round-ups and book features including Toronto Life, CBC Books, Quill and Quire and Tyee.com.
Prisoner's Daughter
60 Million+ Impressions
Opportunity:
Mark Bacci, writer and executive producer of Prisoner’s Daughter (2022) was looking to generate awareness and strong buzz for the premiere of his film at the Toronto International Film Festival. In support of the film’s premiere, Kapha explored and capitalized on relevant, timely story angles for Mark including interview opportunities, film round-ups, red-carpet interviews and networking events to further promote Mark Bacci and Prisoner’s Daughter(2022).
​
Outcome:
As a result of Kapha's efforts, Mark had feature interviews with CBC Our Toronto, SiriusXM Radio, as well as a number of red-carpet interviews such as CTV, Red Carpet News TV, Indie88 and more including photo placements with The Toronto Sun, JustJared.com and TheEyeOpener as well as on social media with @TIFF_Net. As an added value, Kapha secured invites to relevant and timely TIFF networking events and gifting lounges. The overall campaign outcome saw invites to relevant events, international pick-up of red-carpet photos and strategic interview opportunities with relevant Canadian media.
Proudly Indigenous Crafts and Designs
5 Million+ Impressions
Opportunity:
Proudly Indigenous Crafts and Designs (PIC&D) was looking for an agency to support its artists participating in Northern Lights - Canada's #1 Arctic & North Showcase held in Ottawa Feb 2023. The mandate was to profile the five female artists participating while educating the public on the traditional use of seal fur and leather (seal skin) in Indigenous communities and how these products are used to protect and support Inuit, Indigenous and other coastal communities.
​
Outcome:
In support of this campaign, Kapha liaised with three of PIC&D's agencies across Canada, to streamline efforts and communication across all parties. Utilizing our network and contacts Kapha was able to negotiate strategic paid collaboration opportunities that resulted in a high return on financial investment with VitaDaily, What She Said and The Kit, to support this initiative and educate the public.